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Get fresh tips from the budget decorating guru, Betsy Helmuth. Each episode is packed with secrets the other pros don't want you to know.
Betsy is an NYC-based designer, owner of Affordable Interior Design, and has been featured on DIY Network, NBC's "Today Show", HGTV, Lifetime, and more. She is the author of the best-selling book, Big Design, Small Budget. Get a signed copy of Betsy's book here.
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Jul 22, 2021
Betsy Helmuth introduces guest Ashley Tapley, who shares her journey from marketing and graphic design to interior design. They discuss the importance of education, valuable tools from the academy, and combining staging with design. Ashley also offers advice for aspiring designers and marketing strategies.
0:00 Premium membership introduction
1:22 Podcast introduction
1:31 Guest introduction: Ashley Tapley
2:18 Ashley's background in marketing and graphic design
4:27 Ashley's journey from staging to interior design
6:10 Importance of education in interior design
8:55 Valuable tools learned in the academy
12:33 Combining staging with design projects
18:57 Academy experience and challenges
24:35 Using mood boards for client presentations
25:31 Doubling client load and marketing strategies
27:03 Advice for people hesitant to pursue design
31:23 Where to find Ashley online
32:37 Podcast closing and academy promotion
- Investing in professional tools and software like floor
planning and mood boarding can significantly enhance your design
presentations and client satisfaction.
- Transitioning from staging to interior design can be more
lucrative and personally rewarding, allowing for deeper, more
permanent transformations in clients' homes.
- Pursuing a passion for interior design, even after decades in a
different career, can lead to a fulfilling and successful business
with a dedicated client base and numerous referrals.
Additional show notes:
Click here to ask Betsy Helmuth a design question.
Click here to upgrade to a premium member and access the bonus episodes.
Click here to become an interior designer with Uploft’s Interior Design Academy.
For more affordable tips, visit AffordableInteriorDesign.com.
For more about our residential interior design services, visit ModernInteriorDesign.com.
For our commercial interior design services, visit OfficeInteriorDesign.com.